![]() To register a trade mark in the UK, businesses need to make a trade mark application to UKIPO. Trade mark registration in this country is handled by the Intellectual Property Office of the United Kingdom (UKIPO), which is a national branch of the World Intellectual Property Organisation (WIPO). Here are a few examples of how this might look: Crucially, it could also be a brand name.īrand names which are registered as trade marks can be presented with the registered trade mark symbol, a capital ‘R’ inside a circle: ® It could be a company logo, a certain colour associated with a brand, or a jingle used in TV ads. This option applies especially to sole traders and partnerships, as these business types do not have the option of registering with Companies House, as a limited company would.Ī trade mark is something that tells one company apart from another. ‘Easy Electrics For You Ltd’ is too like ‘EZ Electrix 4U Ltd’.īusinesses wishing to add further protection for their business name should consider trademarking the brand name(s) under which the business trades.
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